Among the other reasons for Muhammad Ali remaining relevant so long after his heyday are the major corporations that seek to further their brands by having the highly regarded Ali name and image associated with their products. In 2015 alone, Under Armour, Google, and Toyota are just some of the major companies that teamed up with the Ali brand in an effort to stir more interest and boost sales. Ali also maintains relevance through the use of social media with Facebook, Twitter, and Instagram accounts. These accounts allow for the providing of a look into the Ali’s history, anything currently involving or effecting the champ, as well as the opportunity to provide running commentary on any current events when necessity warrants or the urge arises. And, of course, there are the authors and filmmakers who continue to seek new ways to capture the greatness of the man in order to entertain and inform their audiences.