Marketing Ups And Downs

As discussed in my last post updating my up and down adventures in book marketing, I was looking forward to a couple of fantastic upcoming opportunities to get more exposure for my book “Odes On Ali: A Tribute to the Greatest.” I completed the video testimonial for my self-publisher BookFuel. I thought it came out great for a first time attempt and they expressed that same sentiment. I must say that trying to cover all of the information asked for and do so in a one minute or less time frame without appearing rushed was definitely a challenge. I’m anxious to see how they utilize it. And I’m looking forward to checking out the marketing program they gave me access to as compensation for making the video. Hopefully, it’ll provide some fresh marketing ideas and angles to further boost exposure and book sales. I also finalized reserving representation for ODES ON ALI by the folks at Earthshine Media Group for the upcoming BOOK EXPO and BOOK CON in New York City the first week of June. I can’t wait to see what kind of exposure and interest comes from that big event. And finally, I just finalized securing a book cover ad in the online events program being produced for the upcoming Dublin Writer’s Conference being held in Ireland in June. The purchased package also includes Facebook and twitter exposure as well. As I said in my last marketing post, sales have been a little sluggish so far this year so I’m hoping all of this exposure will help boost reader interest and book sales. Only time will tell. In the meantime, as always, onward and upward as I try to maintain marketing efforts for this book while trying to write the next one.



More On Ali

As the first anniversary of Muhammad Ali’s passing approaches, the tributes to the “Greatest of All-Times” continue to roll on with no end in sight. The volume and variety of these tributes clearly demonstrate the impact and affect Ali’s life had on humanity. And with the current and upcoming contributions planned by filmmakers, the memory of Ali will remain in the spotlight not only now but for years to come. In January, Michael Mann released a new version of his 2001 Ali film, starring Will Smith, on DVD. The new version added footage to existing scenes and cut others to keep the film at comparable length. The added footage mainly strengthened political elements of the film. Mann had previously released a director’s cut several years ago. The original version was also re-released in theaters the weekend following Ali’s passing. A new film covering a less publicized part of Ali’s career was also debuted earlier this year. “The Last Punch” made its debut at the Richmond Film Festival. It was the latest project of film director and Virginia State University administrator Jesse Vaughn. The 28-time Emmy award winner was an Ali fan growing up and jumped at the chance to tell this lesser known story on Ali’s final fight versus Trevor Berbick in the Bahamas. The movie is based on the book of the same title written by James Cornelius who also served as a producer on the film. Cornelius, a self-described “Ali groupie” and hustler, had become part of the Ali entourage during that time. Not wanting to go out on the memory of his loss to Larry Holmes, Ali wanted one more fight. None of the top promoters would touch the fight. They wanted Ali to stay retired. Cornelius, with no previous experience, convinced Ali to let him promote the “Drama in the Bahamas” against Berbick. The story revolves around Cornelius’ promotional efforts while he was also on the run from the FBI for embezzlement charges from his previous job. At least two other major production efforts are in the works to join the treasure trove of existing Ali film tributes. HBO announced a multi-part Ali documentary from director Antoine Fuqua of “Training Day” and “The Magnificent Seven” fame. Fuqua is partnering up with Lebron James on the currently untitled project. Both James and Fuqua have noted the impact Ali had on their lives. The film has already begun production and will premiere on HBO though no air date has been announced as of yet. The Ali story will also be getting the Ken Burns’ treatment as Burns, his daughter Sarah Burns, and David McMahon are producing and directing a documentary for PBS on Ali. Production on the 2 part, 4 hour project began in early 2016. The anticipated date for premiering the documentary is in 2021. In a statement Sarah Burns stated in part, “We’re eager to get beyond the archetypes and examine who and what influenced his choices, and how he maintained the courage of his convictions when those choices seemed to go against the tide.” The three previously collaborated on the 2013 documentary “The Central Park Five” and the more recent 2 part, 4 hour, documentary on baseball’s Jackie Robinson. This wide variety of film projects give all of us Ali fans plenty to check out now and look forward to over the next several years. I look forward to seeing them all.